Creation of our Production Logo

After discussing our production logo ideas, we decided to go with our 'Time Production' idea. We kept to our initial thought of wanting to animate our logo but before that we needed to create our image on photoshop CS5 which i then found out i could animate on instead of having to go into adobe flash. This was a challenge so i saved a still version of our logo whilst i try to figure out how the mechanics behind the animation work.
                 

Here is a draft image that we may use if we cannot animate our wristwatch. We changed our name from 'Time Productions' to 'Duration Productions'.