What is a Trailer? What is a Teaser Trailer?

In our media lesson we looked at the differences between two types of trailers; Feature trailers and teaser trailers. We were shown a few trailers in our lesson that we watched numerous times so that we could analyse them and spot reoccurring characteristics within the trailers.
A teaser trailer is a trailer that generally gives away much less of a films plot and is also shorter than a feature length trailer. A feature trailer is normally one that gives away much more of the plot.

Looper

We began by looking at the trailer for the film Looper which was clearly a feature trailer which was portrayed by the characteristics it possessed. Immediately we hear a common characteristic which was a voice over from the main character.

This trailer would be considered a feature trailer rather than a teaser trailer purely due to the fact that it gave away more of the story than a teaser trailer would. Main aspects of this trailer would be the camera shots and editing highlighting the weapons and violence of the film and the fades to convey to suspense.

focus pull on the gun highlights violen themes of the film.

I feel that this trailer was presented very well as it maintains your attention from the beginning and doesn't take too long to make it clear and clarify what the genre of the film is, as well as the main themes of violence, time travel and a love interest. The trailer also gives off an unsettled vibe from the shaky images all throughout the trailer which is mainly noticeable when the production logo (TriStar) and intervals of text appeared on the screen.

 The fonts, colour schemes and music were also all applied well. The  black on white/white on black fonts and backgrounds gave a simplistic feeling to the trailer which contrasted with the trailers overdose of action.  The mundane colour scheme behind the trailers writing also suggests a intent storyline as appose to a colourful comedy font from a comical film. Also the non diagetic music placed over the action of the trailer was very thought out dupstep which added to the energy of the trailer and the atmosphere. The action aspect was conveyed well through the increase of pace throughout the whole trailer  to link with the adrenaline of the viewers watching.

Man of Steel

This was the first teaser trailer we looked at. Unless you were a fan of the superhero genre, this trailer was not an obvious superman trailer right up until the end when the recognisable logo was shown. This is an aspect of a teaser trailer that some audiences would find appealing as it would make them feel eager to see the rest of the film and find out the plot, whereas others would be frustrated that it gives away no hints.

  
The team behind the trailer used very arty looking shots and scenes from the film to convey a different aspect of the film. This again, would be quite unappealing to those who take no interest to the action/comic genre however it is a great teaser for the audience it appeals to as it will keep them wanting more until the full feature trailer is released in oppose to the whole film.

This teaser trailer also refrains from revealing too many names for example actors and only shows the successful directors and producers involved in the film which is another way in which the trailer teases viewers. The font is also a metal type font that glimmers which resembles the title, 'Man of Steel'.

The Campaign 

I think that of all the trailers we were shown, i was appealed to by this one the most as it was the only one that had a comical vibe to it. It wasn't an obvious teaser trailer or an obvious feature trailer as it had characteristics of both. It has the length of a feature length trailer however it has a vagueness about it that makes it possible for it to pass as a teaser trailer. However i feel if anything it would be classed as more of a feature trailer.

This trailer conveys its genre very clearly through the colours and the titles shown for example the animated 'coming soon'. This is also shown through all the clips in the trailer being all the best comical scenes from the film as well as the energetic non digetic soundtrack playing whilst the titles appear.